Times are tough. Zayyar: It’s amazing how large a company may seem on the exterior there really is a small and nimble mindset. Michael Turley is a streetwear affciando, normally sporting sought after Nike collaboration sneakers and a cozy fleece from Japanese labels such as Cav Empt, Undercover or even Uniqlo. Dr. BJ Fogg of Stanford University, renowned researcher, founder and director of the Stanford Behavior Design Lab, is the inventor of the Fogg Behavior Grid, which outlines 15 ways behavior can change. Over 150 screenshots, 600 detailed steps. Previously both lawyers, they made the choice to leave behind the corporate life and dedicate their time and energy to creating something meaningful, sustainable, and delicious. At Fix & Fogg, we believe in giving back to the community that supports us - it's a big part of who we are and what makes us tick. This … We take a personal finance crash course into the small decisions you can make that will lead to an overall positive outcome. We decided to make the world%u2019s best peanut butter. (We heard there might be a few giveaways and special deals too). We decided to make the best butters. The Kiwi founders behind what is now being called by many ‘the world’s best peanut butter’ have expanded their operations into the US. We believe in doing our bit for the environment which is why we’re big on reducing food waste, recycling, offering a public jar return at our Eva Street window (we clean and refill as many as we can), and deliver our products within the CBD by cargo bike with our buddies at NoCar Cargo. An Auckland native, Michael touches on how his influence on streetwear began - starting through Tumblr and now finding the best curated accounts on Instagram. Four years ago, I started Fix & Fogg with my wife Andrea when we were expecting our first child. Also don’t be afraid to fail (so long as it doesn’t send you broke) - it’s healthy to make mistakes, learn from them, and sharpen your game for the next thing. Obviously there are many competitors in the field of peanut butter and alternatives but what do you think sets you apart from the rest?Roman: That’s a tough question and there’s probably not one defining thing but rather a combination of factors. From his projects such as THE BRILLIANCE, th-oughts, Boxed Water he’s gone on to work closely with Virgil Abloh & more. I think this plays into this next question really well.Why do you personally think that customers resonate with the Fix and Fogg brand? I’m a good example of someone that had no clue what I was doing at the start but just kept chipping away at it. We’ve made a lot of errors at F&F over our time but they’ve also helped shape us into who we are today. For those who have gone back to work, the idea of maintaining productivity is something that is vital in everybody’s repertoire. We manufacture all our products in central Wellington and sell our products in New Zealand and a few other countries such as Singapore, Australia, the Philippines and the USA.Zayyar: How did you personally become interested in first business, then peanut butter?Roman: I kind of fell into our business. 13 (Catherine B. Engell ed., ABA 4th ed. 10, ch. Shenae Ruffell. Mitchell talks us through how Rubbish Bin started, what key factors have contributed to the pages success and tips for anyone wanting to start their own. The attitude of Fix therefore changes in as much as he seems even more obsessed and fixated with catching Fogg and preventing him from being successful in his quest, shifting his strategy … Rumelt: Good Strategy, Bad Strategy (New York: Crown Books, 2011), 66. Atul walks us through his design and product process, how he spotted a gap in the market to pursue and what’s next for the growing brand. For those of us still confined within the four walls of their home this issue is exacerbated 10-fold. We are an independent online media platform passionate about sharing stories and informing culture that will aid our communities and the people within it. Now more than ever, saving and spending smartly is something we should all consider. Roman is stoked that his day now consists of roasting batches of the Runner Hi-Oleic peanut variety (high in monounsaturated fat = really heart healthy), getting the colour and flavour just right because the darker the roast, the tastier the peanut butter and the less salt needed in the product. His work has garnered the attention of all with its muted coloured stones and deconstructed intrigue. Zayyar: Over the years you’ve conquered some big feats especially being independent. The corporate equivalent of the New Year’s resolution to join a gym, eat better and lose weight. Sign up with your email address to receive articles just like this directly to your inbox. Last year we donated 280kg of peanut butter for their monitoring on the Miramar Peninsula. The folks at Fix & Fogg love their job. What is a major challenge Fix & Fogg is likely to face as it continues to pursue its strategy, and You’ll be the first to find out about all of the peanut buttery fun we get up to. From that strategy shift, Fix & Fogg is seeing a business boom. Market Research Like the story, the idea of embarking on a great journey, taking risks and trying new things resonated with us - you can get a taste for it in our unusual peanut butter varieties, innovative packaging and although we're not quite sold in 80 countries around the world... maybe one day we could do just that. Zayyar: It’s an incredible ethos to have and is something all businesses should take on board to have a sustainable model that works for consumers, employers and employees. Zayyar: While growing up did you ever think you’d start your own company? Our window at Eva Street is so unique that I think people in the US would get behind and support it.Website: fixandfogg.comInstagram: @fixandfoggInterview & Photography: Zayyar Win Thein. Roman & Andrea. Because happy people, make the best butters. Tyrell Winston is a contemporary artist based in New York City best known for his found artwork that consists of deflated basketballs and cigarette butts. Previously both lawyers, we made the choice to leave behind the corporate life and dedicate our time and energy to creating something meaningful, sustainable, and delicious. You can salivate over their iconic slices of nut-butter-slathered toast with sprinklings of delicious toppings. 3. I’ve always wanted Fix & Fogg to be a ‘force for good’, to me this means delicious and healthy for the consumers who eat our products, good for the people who work at Fix & Fogg and good for the communities around us. We’ve had great growth over the last 5 years which means we’re constantly hiring new people and buying equipment. It does so by introducing five behavior domains and three time-parameters, which is not nearly as complicated as it sounds. Living Wage | We're also proud to be one of only a few food manufacturers in New Zealand that is Living Wage accredited. I actually tried a bunch of different things like brewing beer, making cheese, pottery before we stumbled on peanut butter. Irrespective of numbers and statistics however, one message is very clear: over the long term, unsustainable consumption and the current trajectory of the fashion industry left unchecked carries a deep and lasting effect on the planet particularly the wellbeing of people in developing countries involved in the industry’s manufacturing processes. We wouldn’t be, couldn’t be doing this without you. After joining forces to build their own practice and studio the pair have worked on projects ranging from hospitality, housing, workplace, furniture & more. Newspread is a way of thinking through storytelling. We’re really proud of the fact that our peanut butter has now won awards in New Zealand, Australia and Singapore - but even more so that people like you are out there supporting this journey that we're on and helping us grow as a business. Our name comes from two characters from the classic 1873 adventure novel, Around the World in 80 Days by Jules Verne: Phileas Fogg and Detective Fix. Use this walkthrough as a strategy guide when you play the game. These particular jars might not be perfect (and who really is eh), but they’ve been made with care, using the best possible ingredients and (wherever possible) in a reused/returned jar. If your great-grandmother wouldn't recognize it, don't eat it. It’s great that you have realised this and are balancing your output and input to maximise results.Let’s pivot into this question - if you wanted to encourage someone who may be stuck at their desk job with a dream and passion, or is a kid aspiring to start something, what are some key pointers and tips that you’ve learnt along the way that you’d like to share?Roman: The best thing you can do is just start - there’s nothing wrong with starting small (like I did). They contain nut butters from the end of our production runs, and you can think of them like a lucky dip - they could be sweet, savoury or even spicy. From seeing his father and relatives wear subtle gold pieces he aspired to wear similar styles which led to the creation of The Silver Stone. If it has a label or a bar code, you should probably avoid it. Fix & Fogg started in late 2013 in the kitchen of a lawn bowls club and we have now grown to 21 staff. By: John Gibb. Mitchell Tan is a man of many talents. The Fog Walkthrough. Also not all growth is necessarily ‘good growth’... and we probably started exporting a little too early before we could properly support those overseas markets.Our growth in many ways is limited to what we can produce - we don’t have a big factory or outsource our manufacturing, so we can only make what we can make. Taking on our first employee had a big impact on our cashflow - which was hard at the time but in some ways was one of the best decisions we ever made because it really focused us on growth to ensure we could survive and pay our bills. The strategic plan that never really gets off the ground. Here's your brain-boosting diet strategy: 1. Speaking of wages and staff when was the first moment you realise you needed to expand the business? Ll be the first moment you realise you needed to expand the business collaborated! The first moment you realise you needed to expand the business love peanut butter, we ’ ve a. 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