EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. I also really like a guy like Jon Hamm, who has some gray and looks great with some gray, but could touch up and cover with True Sons. With the launch of True Sons all of that is about to change. And sadly, other products are just too easy to mess up because they developed their products and approach in the 70s. Most customers opine that the beard dye covers the grey hair thoroughly, with no mess. “Men deserve better when it comes to at-home dyeing,” explains Sandler. #truesons #dyelikeaman #barber #barbering # Few aerosol companies are able to work with dyes and even fewer dye chemists know anything about aerosols. Even those who are known for their grey, dye some of their beards and hair to boost their image. CS: Our plan is to follow on the heels of other men’s grooming disruptors like Dollar Shave Club and Harry’s to build up a loyal following of men who dye. There was no mess, no drips and no nasty chemical smell. Carl Sandler: I started going grey I turned to drugstore hair dyes and was shocked at the poor experience and the embarrassing, fake-looking results.There had to be a better way to dye, and True Sons was born. And, they strongly agree that the beard dye is … No mixing and no mess. This may be the look some are looking for, however, for many professionals, staying relevant means looking relevant.When men start going grey, sometimes in their twenties, they can get good results by blending the grey hair with their natural hair color. True Sons Hair Dye Foam This men’s grooming service is disrupting the DIY haircare space with an innovative and more convenient solution to hair coloring. I think this product is ideal for guys between 25-45 who are just Of course, next month, I might leave it on a bit longer and see how many years I can shave off. And I was actually relieved. With True Sons, no one will notice you dye. There are several reasons for this; The main reason is color and contrast. Ultimately we would like to branch out into other product areas, and develop other distribution channels like retail. No one wants to walk into a room with a grey head of hair on a Monday, and then a dark brown beard on Tuesday. Drug-store dyes are a mess to use and yield nasty shoe polish results. Seeing this reaction, a man can easily be misled into believing that since a woman hates the sight of her own gray hair, then it must be equally true that she also dislikes gray hair on men. True Sons is simple to use. Mush into hair, clip hair up, and secure with a shower cap. However, the good news is that it is possible to manage the process by setting forth a detailed strategy. Acclaimed American Journalist and International Editor. One, that men aren’t quite ready to embrace dyeing just yet and we are a little early. After applying a drugstore dye and waiting 5 minutes. They just don’t always admit it. You control the depth of the dye by how long you leave it on, so for my first try I went with the minimum—15 minutes. #truesons #dyelikeaman #barber #barbering #barberlife #beard #beardlife As you can clearly see from the easy 4-step process above, it is quite simple and self-explanatory. True Sons gives men a natural look every time and can easily be applied regularly to maintain consistency.”. JD: Which celebrity would you wish to use your product and why? I tried the Warby Parker of hair dye and I'm so glad that I did. Let's face it, men's hair color has long been a bone of contention for men across the board. When speaking of a volatile work atmosphere; appearing 10 years younger can make a world of difference, not to mention set off a positive influence. he was horrified by the fake, shoe-polish results. JD:Do you have evidence to prove that men are more comfortable with coloring hair and beard. As long as I'm still comfortable drinking after midnight, it's my own personal belief that I shouldn't have to worry about aging. When goals and objectives are defined, the result will most likely be a positive one. They just don’t always admit it. Fitness Test Drive: Should You Buy The New Peloton Plus Indoor Bike. On my test drive of the medium brown shade, I read through the simple instructions on my kit and took their advice and smeared some Vaseline around my hairline to prevent any dye from staining my skin. My guess is that True Sons probably isn't for guys with tons of grey. You just can't screw this up. The company was founded by Carl Sandler, who decided men needed better solutions than the cheap, limited options found at the drugstore and an expensive and time-consuming process you get at a salon. CS: That True Sons is easy to use and gives them a subtle, natural look. Make no bones about it, men today wish to get rid of grey hair, beard and even chest hair. I believe that’s because available products are failing men. The company was founded by Carl Sandler, who decided men needed better solutions than the cheap, limited options found at the drugstore and an expensive and time-consuming process you get at a salon. True Sons is the first premium, at-home hair dye for men. In fact, we are already seeing it. Still, to this day, many of us are embarrassed to use color or even know where and how to start. For example, when you wear white and your hair is white, you can bet your bottom dollar that you might appear pale tired and all those things we don't wish to hear. True Sons is simple to use. JD: Will hair color have others perceive you differently in the workplace? CS: I don’t want to get myself into trouble here, but Paul McCartney, Sylvester Stallone and Charlie Sheen all could use a more subtle dye. Unlike our competitors, it won’t over-dye looks natural and is as easy to use as shaving cream. Launched in July 2018, True Sons was born of Sandler’s personal frustration with existing men’s dyes. We are presenting a new model for men when it comes to hair dye so we are constantly fine tuning the messaging to be sure it resonates with today’s man. Sandler wanted to streamline the process—everything from finding the right color to the actual dyeing process itself. Take a look at the. Men also like how easy it is to use. True Sons is a new beard & hair dye foam for men that gives you a gradual, natural look every time. After applying a drugstore dye and waiting 5 minutes. Consumer Reports asked volunteers to evaluate a variety of products from … Casting hair models for a series of photos and short video promos for True Sons, a new and modern hair dye product for men. Many consumers are turning to home hair dye amid the pandemic. True Sons gives men a natural look every time and can easily be applied regularly to maintain consistency.”. Today’s man is different. When I noticed my first gray hairs, I picked up a box of henna hair dye at my local health food store, calculated the hassle factor, and put it back on the shelf. CS: Many of my own friends and family members with grey are dying their hair and beards. As for the dye itself, it comes in six natural shades, from blonde to black, and comes in the form of an oxidizing hair foam which doesn't require a developer (the messy chemical you normally have to mix with other products). We are presenting a new model for men when it comes to hair dye so we are constantly fine tuning the messaging to be sure it resonates with today’s man. After my timer went off, I hopped in the shower and rinsed off the dye. Speaking of travel, the air-tight containers are simple, and small enough to to fit in a dopp kit.". And, the aerosol foam dispensers are quite reminiscent to shaving foam dispensers- that it just seems to be the natural progression for today's man on the go. Sadly, the reality of life is that no man has yet been able to reverse the aging process. It's a less harsh dye that gets the job done without potentially making your hair fall out or thin. CS:True Sons' innovative foam hair dye is a completely novel, no-nonsense and elegant approach to the men's hair dye category. HAIR DYE KIT WITH A DYE BOOSTER: True Sons Hair Dye kit includes a 1.75 oz Hair Dye Foam, 1 Dye Booster, Gloves, Wipes, Comb, and a Quick Start Guide. Men also like how easy it is to use. I wasn't erasing all the grey, I was simply turning back the clock a bit. True Sons took three years to design what Sandler describes as an oxidizing hair form which doesn’t require a developer (the chemical you normally have to mix with other products). His latest venture is an innovative hair-dyeing solution for men called True Sons. Or what about coloring the hair and having it look like shoe polish or incredibly fake. It’s a patent pending, one-of-a-kind, aerosol foam hair dye that’s easy to use, has multiple applications per can, and delivers a natural and subtle look that doesn’t look fake. It’s a patent pending, one-of-a-kind, aerosol foam hair dye that’s easy to use, has multiple applications per can, and delivers a natural and subtle look that doesn’t look fake. Take a look at the “50 OVER 50 - Hottest Actors” on IMDB, it’s clear than many of these men are dyers who have professional help. The That’s embarrassing. When Sandler turned 40 his father recommended he dye his grey beard. For more info, see: www.truesons.com. Restoring Gray Hair To Its True Color Without Dye (Hairprint Review) Heather Dessinger 285 Comments This post contains affiliate links. Making the leap to hair-dye is the most exciting part of the strategy. This may be the look some are looking for, however, for many professionals, staying relevant means looking relevant. … A commonly cited ‘rule of thumb’ in the cosmetics industry is that ‘at the age of 50, 50 per cent of the population have at least 50 percent grey hair’. For the the first three years, the day to day activities were almost exclusively related to product development and design. Dyes are available from merchants, gathering and as rewards. Here’s How. True Sons is the first premium, at-home hair dye for men. With True Sons, we’re offe, ring guys a hair-dye system that isn’t trapped in the 70s. For now, however, we are content reaching and supporting the millions of men who are already dyeing with drugstore brands, and men considering dyeing, to show them that there is a better way. Besides working more quickly, he said the dye avoids the strong smells and … True Sons A fascist group of paramilitary warlords bent on using their combat expertise and overwhelming firepower to dominate their enemies and expand their territory. According to Sandler, the problem with most at-home kits is that they're inexpensively produced and involve a process of mixing chemicals, enduring nauseating smells and ending up with an unrealistic "shoe polish sheen.". Dyes allow you to change the color of your hair, skin-color, or equipment in Aion. Ultimately we would like to branch out into other product areas, and develop other distribution channels like retail. VIP hair colour shampoo Hair Dye Easily apply through hands that doesn’t cause any side effects. Most importantly, the true sons non irritatingbeard dye includes a 1.75 oz hair dye foam, 1 dye booster, gloves, wipes, comb, and a quick start guide. Joseph DeAcetis: How and when did True Sons come about? I believe that’s because available products are failing men. We’ve been refining our marketing efforts and understanding more and more about our customer. True Sons subtle hair dye True Sons is the more niche option, with seven universal tones, all of which subtly match your color. © 2021 Forbes Media LLC. A few grey hairs? True Sons’ patent-pending foam formula works without the mixing and mess of cheap drugstore dyes. With respect to men's hair coloring, the journey of a thousand miles starts by answering the questions to determine an end goal. Unlike our competitors, it won’t over-dye looks natural and is as easy to use as shaving cream.For the the first three years, the day to day activities were almost exclusively related to product development and design. To dye your beard, use a specific beard dye like True Sons or Just For Men Mustache & Beard and keep in mind that you’ll need to touch it up more often, like … Don’t be like Rudy. For so, so many reasons, don’t be like Rudy. Smart and organized, the True Sons are led by a former JTF officer whose ruthlessness and combat prowess make him and his combatants a horrifying force. CS: That True Sons is easy to use and gives them a subtle, natural look. My interest lies in the pace and direction of trend adoption in luxury fashion and lifestyle, access to real-time fashion through top influencers and how disruption and social-intelligence have transitioned the trend landscape through the democratization of the marketplace. Just foam on, wait for it to work, and rinse off. Natural, varied hues of browns and much of my grey hair was gone. When men start going grey, sometimes in their twenties, they can get good results by blending the grey hair with their natural hair color. We know the market out there of guys wanting to dye but not having the tools to do it properly is huge. The other risk is that other companies see the long term opportunity here and begin to enter the market to compete. For modern men, this means dying quickly, and it looks great when you do it. Dyeing is not a joke. And then, there is the question of having time color hair and/or beard. That being said, we believe with the right education and a better quality product, men will realize and see the benefits pretty quickly. The first point of contention that we have to deal with the personal issues first. AdvertisementsThis post may contain affiliate links. Fuck that. It took two additional years of R&D with a chemist for Sandler and his team to successfully develop a foam hair dye that was superior in every way. Screen Recorder Record and instantly CS: Many men and women fear being perceived as old and out of touch in today’s workplace and nothing says ‘older’ like grey. Reparex Gray Hair Treatment for Men is more of a hair restorer and hair repair rather than only a hair dye. True Sons is a revolutionary beard and hair dye foam for men that gives you a gradual, natural look every time We’re also growing quickly, so we’re looking for good talent to join our team. If you know their addresses, we’d be happy to send them a complimentary kit. Asmodae and Elysea have different dye colors from gathering petals in their homeland. Our All-In-1 hair dye is not only applicable to hairs but is an optimal beard dye and can be used for mustaches also. Surprising we sell a lot of quarterly kits to first time consumers, that shows us that the demand is there. That’s what we are aiming for at TrueSons. CS: There are several risks to our business. Check out these necessary hair products and dyes to have you looking You may notice that when you start to turn grey, colors that once looked good on you now make you appear much older. CS: Many of my own friends and family members with grey are dying their hair and beards. Few aerosol companies are able to work with dyes and even fewer dye chemists know anything about aerosols. Many men and women fear being perceived as old and out of touch in today’s workplace and nothing says ‘older’ like grey. It’s a patent pending, one-of-a … You just can't screw this up. In these modern times, as you may very well be aware, there is much chatter about men's hair color and hair-dye solutions. Consumers engage best with a brand's story when they connect with a personal-relatable-emotional level. CS:True Sons' innovative foam hair dye is a completely novel, no-nonsense and elegant approach to the men's hair dye category. My interest lies in the pace and direction of trend adoption in luxury fashion and lifestyle, access to real-time. Speaking of travel, the air-tight containers are simple, and small enough to to fit in a dopp kit." Launched in July 2018, True Sons was born of Sandler’s personal frustration with existing men’s dyes. All in all, the whole process took less time than a Postmates delivery. It's still salt and peppery, but leaves hair looking natural. True Sons is about subtlety and authenticity. The results will look natural. Semi-permanent hair dye is a no-ammonia, no-bleach and no-developer hair color that coats the hair surface to alter its tone without damaging it. His latest venture is an innovative hair-dyeing solution for men called True Sons. This looked even more natural. The results will look natural. CS: Our plan is to follow on the heels of other men’s grooming disruptors like Dollar Shave Club and Harry’s to build up a loyal following of men who dye.