The toy company Hasbro teamed with the retailer Toys R Us to create direct mail booklets offering discounts on Hasbro toys good only at Toys R Us stores. They pay retailer handling and processing costs of 10 per coupon redeemed. 73. There are a variety of coupon delivery channels are available to reach a retail store's target audience. Tropicana developed a "Win the Perfect Vacation" sweepstakes to complement an advertising campaign theme promoting its grapefruit juice as the perfect beverage. These payments are called: 103. This is an example of: 105. in/on packs D . 61. 61. CPG coupons distributed throughout the U.S. 2004-2014 On-pack coupon usage in the United Kingdom (UK) 2011-2014 Consumers printing internet coupons in the United Kingdom (UK) 2011-2014 Which of the following promotions is targeted toward the trade rather than consumers? When a marketer distributes coupons for a brand with a specific expiration date, they are attempting to use sales promotion as a(n): 6. Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. (p. 559) A _____ is a configuration of products that occupy a shelf section in a store offered to resellers by manufacturers. Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. Which of the following is NOT a limitation of rebates? 107. 90. Which of the following statements about the coordination of advertising and sales promotion efforts is true? 72. 37. This is an example of a: 89. (p. 559) Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. This preview shows page 42 - 46 out of 66 pages.. 47. 18. Browse the free list of grocery coupons and print coupons for food and beverages, baby, cleaning products, personal care items, pet coupons and more. Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? A. 96. That’s why big companies with advertising and marketing budgets t… Enjoy APW DistributinglBilt Pressure Washer Breakdowns from $0.01 at APW Distributing. 53. This is an example of a(n) _____ coupon. 104. Which of the following promotion tools is less likely to be used when the goal of the marker is to build brand equity? Viral. Leaflets and flyers are one of the best and most cost-effective types of advertising. JC Penney tried to break consumers of the coupon … (p. 545; 546) With a _____ consumers compete for prizes and/or money on the basis of skills or ability, while with a(n) _____ winners are determined purely by chance. 95. (p. 558) Money that must be paid to a retailer so it will take on a company's new product is known as: 101. _____ is generally considered the most effective method for generating trial of a new product. This payment is known as: 96. Learn from the coupons of your competitors. Which of the following sales promotion techniques would be most effective for generating excitement or interest in a brand? Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward: 7. 8. This is an example of a(n) _____ coupon. 112. The heavy emphasis on trade promotion makes it difficult to: 24. The stuffed toy is an example of a: 69. All of the following are reasonable objectives for trade-oriented sales promotions EXCEPT: 85. When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a: 81. Publishing coupons is also a great method to seo your products and services wile garnering buyer traffic at the same time.. Where else can you publish them and are you using any tools to make it easier? 40. Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. Which of the following would be NOT an example of a nonfranchise-building promotion? By … 59. 44. Coupon codes are an excellent way to track and measure your advertising ROI. (p. 557) Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: 97. Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? Which of the following developments have resulted in a transfer of power from manufacturers to retailers? (p. 550-551) When reductions from the regular price of a product are offered at the point-of- purchase through specially marked packages, a marketer is using a: 87. _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. 541 _____ couponing is a method for distributing coupons by identifying a customer 's purchases through bar codes scanners and then printing the This is an example of a: 70. (p. 543) Kellogg's promoted a Bart Simpson watch to consumers who mailed in $2.95 and 3 UPCs from boxes of Kellogg's cereal. This is an example of a: 80. 76. 101. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. This method helps to save the expenses of public issue. (p. 546) Because they are easier to enter, _____ attract more entries than _____ and have become a more widely used sales promotion technique. Best Coupons, Deals For January - APW Distributing . Which of the following is a reasonable objective for consumer-oriented sales promotions? Targeted to specific geographic or demographic segments B. As we look at coupons specifically there are multiple ways in which they can be leveraged. 106. (p. 565) Delta Airlines began offering triple miles to members of its frequent flyer program when they took any Delta flight from New York to Miami. direct mail C . 67. Consumers have become more sensitive and responsive to sales promotion for each of the following reasons EXCEPT: 15. Coupons will drive customers to your business. The most popular method for distributing coupons is: 55. Which of the following statements about the use of premiums as a sales promotion tool is true? 63. 55. Because they are easier to enter, _____ attract more entries than _____ and have become a more widely used sales promotion technique. It has been estimated that in-store couponing coupled with advertising increases … 114. If you are distributing coupons for services that show the images of happy and satisfied people on coupons. 16. (p. 541) Electronically dispensed checkout coupons: 67. Perhaps the most successful in-package _____ in Canada in 2001 was a General Mills giveaway of six CD-ROM computer games. Distribution (or place) is one of the four elements of the marketing mix.Distribution is the process of making a product or service available for the consumer or business user who needs it. How are you distributing your coupon and promo offers? 118. In the _________ stage of the product life cycle, promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds. Coupons, promotions, offers and discounts are the premise of nearly every marketing message received by consumers today. Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: 51. For example, an insurance company will make more credit if their coupons show an image of a happy family in their new home. Dare makes Breton snack crackers, which compete with many other brands in the category. (p. 552) Super-Sav supermarket gives customers VIC (very important customer) cards, which allows customers to take advantage of additional discounts on certain products and notification of special, customer-only sales. D. magazines. (p. 542) A(n) _____ is an offer of an item of merchandise or service either free or at a reduced price that is used to provide an extra incentive to purchase. _____ occurs at venues such as concerts, cultural festivals, and at a brand's marketing activities. Know the Different Types of Grocery Coupons. All the following are advantages associated with the use of trade allowances EXCEPT: 90. (p. 540) On the inside of the Tortino's brand pizza box was a $1-off coupon for the purchase of the next Tortino's pizza. 4. To celebrate this month, the manufacturer of Aleve pain reliever sponsored fundraiser walks to raise money to find a cure for arthritis. Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? 3. 105. 97. In the entries section of your campaign dashboard, select the “Email Winners” button in the top right corner of your screen. 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