return null; However, there are a few elements that you should test at all costs, which include the subject line, day of the week, and the time of the day you send your emails. The email marketing tips we discussed until now dealt directly with email, but this one goes beyond it. The Beginner's Guide to Email Marketing Explore More Posts 41 POSTS. You have to take the right steps to make your email marketing campaign stand out from the rest. However, if you use a double opt-in process, subscribers will need to click a confirmation link on an email they’ll receive. The answer is email list segmentation. Create powerful social messages that convert. One more thing that you need to keep in mind is the fact that more and more people are now accessing and reading the emails on their mobile devices. Try to take a step by step approach to improving your email marketing. Find a video in your library and go to Timeline Actions: You can then configure your video so viewers need to enter an email address to watch. This happens mainly because they fail to see any positive results with their email marketing efforts due to their own shortcomings. Blog Ebooks, Guides & More Free Courses & Certifications ... everything you need to know about email marketing is linked here. Anything that can be split-tested on a landing page can be tested with your email. A support image or video that explains the purpose of the landing page in under a minute. Ask a question in your subject line, and use the preview text to tease an answer. So make sure you spend some quality time on your subject lines, as it will have a direct impact on the sales you generate. And depending on what they choose, they could either be on a single campaign or multiple campaigns. Welcome to SendFox Blog 🦊 Here you can find the latest and best tips for Email Marketing Strategy. So when you automate sending regular emails, you are doing the right thing. Email marketing automation is hailed as the ultimate solution to staying relevant. And for content creators, there’s no better organizational hub than a well-planned content calendar. As long as you are able to connect with your subscribers at their interest level, making them feel like they are connecting with a real person rather than bots, and give them relevant and valuable content, you will find success with it. Keeping your emails simple helps you get a better response from your campaign. The blog post headline analyzer will score your overall headline quality and rate its ability to result in social shares, increased traffic, and SEO value. Also, it will be useful for professionals who look for new ideas. But anyone who’s tried email marketing knows it’s not as simple as quickly drafting a message and hitting the “send” button. Create a brand voice chart similar to this one from Content Marketing Institute: Dense paragraphs of text typically perform poorly for email. Email marketing is all about trying to stay relevant: sending the right message at the right time, and read by the right recipient. Having the right balance can make a world of difference to the number of sales you make in the long run. The strongest predictors of success with goals, strategy, & more. If you want to share more information right in the email, use bullet points to break your email. But, there’s been plenty of research done to give us some solid starting points. Preview text appears in some email clients after the subject line. But, that doesn’t mean you should stick to doing things exactly the same way you always have, indefinitely. Keep in mind that the message that you convey with your email should match the one on the landing page. Remember, you are essentially trying to reach out to people who don’t have much time on hand. You’ve sent out an awesome email. LYFE Marketing, Copyright All Rights Reserved © 2020, For every one dollar companies spend on email marketing, they’re able to generate $40 in sales. The offer on the landing page should be relevant and specific. Put your reader first when writing #email #marketing copy. They’re giving you their attention, and you should make the most of it by making your emails scannable. Leverage social proof by mentioning your subscriber count in your email signup call-to-action: Create a social media campaign promoting your #email newsletter to get more sign-ups, Use a double opt-in process to improve lead quality on your email list, Use Turnstile in @wistia to turn video viewers into email subscribers, Get more email signups with exit intent popups, Add an email signup link to your website footer to make it easily accessible all across your site. There’s no denying that a high-converting email funnel is a game-changer. Here’s a great example from MarketingProfs: The subject line inspires urgency (“last call”), while the preview text offers more specifics (exactly how long the offer will remain, and how much can be saved). The copywriting on the email messages that you send out to your subscribers need to be relevant to their interests. Everyone gets too much email in their inbox every day. Email marketing isn’t dead, it is one of the most effective ways to market your audience. “Should you use this tactic to achieve [GOAL]”? Great resources and thanks for sharing! A call to action that converts your subscribers into customers. Emojis are more than just fun illustrations. var cookie = document.cookie.split(';'); Writing outreach emails? So try to have a healthy mix of quality content, promotions, and offers. Know the real definition of spamming: it is sending out email to people who you do not share a relationship with, and who have not given you the permission to email them. This example from Stone Temple Consulting follows a similar principle: Making use of preview text is simple: write your subject line, then add context. If you email folks around your industry with your own work email account, drop a link in your signature to get your company’s email newsletters, too. Not once, not twice, but always. However, your split testing efforts should not be limited to email. Make sure your landing page has the following important elements: Keep in mind that the message that you convey with your email should match the one on the landing page. Here’s how to win and keep new clients using email marketing: Begin to grow your email list. var gclsrc = getParam('gclsrc'); Before sending an email, ask whether it passes the following criteria: No one wants to listen to a brand talk exclusively about itself. Based on a recent survey, having multiple CTAs only distract the reader. The bottom line is: you cannot and should not compromise on value when doing email marketing. So, include power words that motivate audiences to open and click. Are you optimizing your #email sending frequency based on data and performance? Have one major call to action per email message rather than adding multiple ones. Last but not the least, it’s always a good idea to have no navigation on your landing page. If they find your offer interesting enough, you will find them visiting your website to learn more about it. A/B split testing is nothing but a method to split your email audience into multiple segments or groups and find out which version of your email gives the best results in terms of conversions. The subscribers on your email list may have unique interests or different backgrounds. Are you getting a high number of complaints about excessive email (and do those complaints correlate with a drop in opens)? window.onload = function() { Content upgrades are downloadable freebies gated behind an email opt-in form. Cleaning up an email list is an important factor in a business’s email marketing campaign. It also allows you to promote your products or services in a personalized manner. Tweet. What is Email Marketing? But there are a few areas you need to get right in order to enjoy its full benefits. Use them along with other types of subject lines. Regardless of whether you are running an online shop, blog or private company site, email is an incredible method to retain your present customers and the most effective ways to convert new guests into potential clients. Many email marketers treat their lists like gold mines. Or, if you’re a CoSchedule customer, use its email integrations to map out all your sends (alongside the rest of your marketing projects and campaigns). For bloggers or solo consultants, your name might double as your brand. The more straightforward you are with it, the better. Instead, you can schedule an email to be sent at a certain time and it will be sent out regardless of if you are in front of your computer or not. It sounds like you're shouting in your reader's face. The email marketing tips that we discussed above may seem simple at first, but once applied, you will see positive results. Test every headline before you publish. Sometimes these business owners just need a few email marketing tips to increase the value of their emails. Kudos to the great article, the tips mentioned here are highly actionable and carries the potential to bring in some good returns on the email marketing efforts. Email marketing is the most lucrative type of digital marketing channel. They found that a whopping 21 percent of people opened emails with a subject line in this range. Blog; In Email Marketing 10 Best Email Marketing Tips for 2020 April 25, 2018 7 Mins Read. They can actually help improve opens on emails. If people don’t open your emails, the content of it wouldn’t matter. Subject lines are one obvious email element to split test, and most email service providers make this easy. Only a percentage of prospects will hit the “buy” button after they receive your emails. This can be as simple as making the unsubscribe link clear and easy to find: In this example, the unsubscribe link is subtle and unobtrusive, yet easy to find for anyone looking for it. You may also want to send the name of the sender to see if it makes any difference. If you can’t hit that trifecta, your campaign will head to the trash without the slightest chance of being read. Here’s an example from the CoSchedule Blog: If you don’t have the capability to set this up yourself, work with a developer to add an email signup CTA somewhere on your blog or website homepage. According to a study done by Retention Science, the optimum length of a subject line is six to ten words. At a basic level, make sure you’re using responsive templates for designed emails (most modern email service providers should make this easy), and easily skimmable text for plain-text emails. Spoiler alert: that’s not enough. But, if you’re writing a plain text email, it’s best to direct readers toward one location. Emails that have a personality are liked and shared. var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search); Brands that solve problems for people, though? Just don’t. So the emails that you send out to your subscribers are more likely to be read on mobile than on a desktop. To get these configured on your blog, website, or landing pages, you may need to get some developer help. Maybe the offer is different. The three main benefits of split testing your email marketing campaign are: So what elements do you test when optimizing your email marketing campaign? It is expected that at least until 2025, email marketing will remain the top-performing promotional channel with the highest ROI . That’s how you get the undivided attention of your prospects and increase your chances of converting them. That’s all there is to this tip. Keep in mind that your customers and prospects are bombarded with email newsletters and offers on a regular basis. The offer on the landing page should be relevant and specific. Talk to your subscribers and ask them if they’d like to be addressed by their first name or their nickname. With the Email Subject Line Tester, there is. A common approach is to add a short message to your email content, like, “To keep receiving emails from us, please add us to your address book”. Start here to learn email marketing fundamentals and best practices. Run a creative social campaign directing to your email signup page. Consider using the name of the individual sending the email, or the best point of contact should a recipient have questions. Find out how to short-circut the path to jaw-dropping growth. Providing context for images in case they can’t load. Which indirectly improves your reader’s experience, leading to better sales in the long run. However, in order to get the most out of our list of email marketing tips, you have to go beyond just sending a number of emails to your list. 52% are less likely to buy from a company if their mobile experience is poor. Email has been around for decades, but instead of declining in popularity with time like other channels — think of MySpace, or the recent news that Facebook lost around 2.8 million users in 2017 — more users sign up for new email accounts every day. Connect to your subscribers on an emotional level so that they enjoy reading your emails. By leveraging the power of personalization, you can make them feel exclusive or special, which increases that chance of them doing business with you. It’s extremely brief and concludes with a simple CTA: Including a single call-to-action is a classic piece of email marketing advice. In order to get higher conversions and get the best return on your investment, it always makes sense to create a dedicated landing page and direct your email traffic to it. If your email doesn’t offer value, then it’s going to get ignored. “Many email senders link to whitelist instructions from their email campaigns, to ensure that their campaigns are delivered straight to the inbox for as many recipients as possible. Here are some examples of what this might look like in practice: All of these examples leave something out, that can only be learned by clicking through to read the email. Your download should start shortly. If what you’re selling isn’t worth your audience’s time, there’s nothing you can do to salvage success. Here are some ideas: Get creative with it and see how it impacts opens and clicks. The second option helps cut down on junk signups (if someone is going to bother to click the confirmation link, you know they really want to be on your list). SendFox Feature Updates: November 2020. There’s nothing wrong with using a template as a starting point. Use These 7 WooCommerce Email Marketing Tips Today to Start Increasing Your Revenue. Contests and giveaways are a great way to gather email signups. Ben is the Inbound Marketing Director at CoSchedule. To stand out, developing a distinctive brand voice is important. Use these 10 tips to build up your list and get more leads into the funnel. Email Marketing: Mix It Up Keep things fresh. The same goes for name initials. Your list is not a collection of email addresses. You will likely end up creating segmented lists for weightlifting, cardio, yoga, Pilates, etc. This includes advertisements, coupons, newsletters, and so on. Whether you’re writing subject lines or body copy, make everything as long as it needs to be, and no more. It’s the starting point of it all. It’s critical to exploit its viability, both with an inbound and outbound procedure. One of the best ways to get insight into what works for your audience specifically is to A/B test as much as possible. So as an email marketer, how do you really go about sending the right message? Also, segmenting your email list based on their age, gender, geographic location, and buyer personas helps you send relevant emails. Another note to make your sticky CTAs more effective: include some social proof. Then, adjust your schedule accordingly. Fortunately, Matthew Barby has created an incredibly in-depth guide here. Even if you’re an experienced email marketer, you’re sure to pick up at least a few new tactics. Here we go: 1. It’s the starting point of it all. Today, I’ll share some of my top email marketing and automation tips to find, pitch, win, and keep new freelance clients using email marketing. Keep your subject lines natural to let them know that they are receiving emails from a real human and not a robot. Selling benefits, not features is #email #marketing #copywriting 101: Make sure email copy matches the message on your destination landing page. Top 10 Social Media Marketing Trends and How Your Business Can Leverage Them, 7 Ways to Increase Facebook Engagement – Algorithm Hacks That Really Work, How Much Do Facebook Ads Cost in 2021: How Much to Spend on Facebook Ads, How to Get Free Instagram Followers: 8 Methods to Use in 2021. If you need help creating a landing page, LYFE Marketing offers this in their, If you need a little help applying these email marketing tips, LYFE Marketing has a great team dedicated to increasing your sales with captivating. Email list segmentation helps you do just that. A sub headline that supports that headline and re-emphasizes the headline. Tip #1: Put your customer first . If not, you might not be as successful as you could be. B2B Marketing Company | Lead Generation Agency- Digitalzone. Here are ten different ways to sharpen yours. Subscribers who open and read your email are telling you that they’re interested in what you’re offering. It is the holy grail of online marketing. Also, you can use your email marketing program to resend your emails to subscribers who did not open them the first time. Hi! Here are a handful: Build your list fair and square, and avoid paying for lists. Smart marketers optimize their approach based on performance data over time. The structure of each of your emails needs to have a lot of white space. Whitelisting is a simple process email recipients can use to make sure messages from a certain sender go straight into their inbox (rather than a SPAM folder). Will you achieve similar results? Boost Your Sales with these 10 Email Marketing Tips. This is another classic piece of copywriting advice, and one that directly ties into the previous tip. Success! Whatever the case may be, strive to maintain a consistent experience with your copy throughout the entire experience, from first click on a subject line, all the way through to a conversion on your landing page. Learn all about whitelisting (and get 39 more great #email #marketing tips) here: Active Campaign: How Do I Create a Segment of a List? Why? You are doing what your competition is not ready to do, which is showing up. Here are some ideas on how to give your B2C marketing strategy a special twist. Do not use the subscriber’s name more than twice in your email. Because not everybody on your email list is going to become your customer. Email marketing tips, growth hacks, industry updates, and more from Campaign Monitor's email marketing experts. }, function readCookie(name) { In such a scenario, promotional content works in your favor rather than against it. Do open rates appear to drop off once a certain number of emails are sent? } Head here to find a free code snippet you can use to drop a link like this in your email. Get more email traffic by including additional links in a PS after your signature. Regardless of what some people think about email, it is still the most reliable (and straightforward) way to generate more business. for(var i=0;i < cookie.length;i++) { For example, if you run an auto parts ecommerce site, customers interested in Honda Civic accessories might not be interested in information about pickup trucks. [Tweet "Contests are an awesome way to build #email #marketing lists:]. Guest Blog post. Use a real employee's name in the sender field: Make email marketing more conversational with personalization, Use power words to increase #email open rates, Experiment with numbers and stats in #email subject lines. One of the best email marketing tips we could probably give you is doing an a/b test. Some take this tip literally and think they’ve done the job by adding the customer’s name to the subject line. You can even take things a step ahead by adding your own personal details to the emails such as your name and photograph. Or, the theme of the copy isn’t quite aligned. New ideas can make all the difference. To quickly grab emojis you can copy and paste into your own emails, visit GetEmoji.com: Strong copywriting skills are essential for effective email marketing. “The easiest way to achieve your goal isn’t what you think.”, “What’s the fastest way to achieve [GOAL]?”. Studies have shown that email marketing campaigns help generate even more sales than social media giants Facebook and Twitter, which is why you probably want all the email marketing tips you can get. Wonderful tips and advice for all in business who want to capitalize through email marketing. Keep reading to become an email marketing master. There’s only one way to find out: experiment! Companies often list email as one of their most powerful marketing channels. What’s more, studies show that most people check their email daily. Consistency helps deliver results. Avoid paying for #email #marketing lists: Are your marketing #emails mobile-friendly? You are not spamming when contacting your existing subscribers. In such a scenario, it makes sense to give a brief intro in the email and then direct them to your website with a “read more” link. Guesswork simply won’t get you the kind of results you’re looking for. This post covers 40 important email marketing tips, along with actionable advice to help you implement them right now. How to organize all of your marketing with CoSchedule best practices. Thank you for the great post, Your email address will not be published. When compared to paragraph blocks, scannable content is more readable. "Check out this example from Sujan Patel, co-founder at Voila Norbert, which lists information about his upcoming speaking appearances: Some other things you could consider including might be: This is an easy way to get extra eyeballs on stuff you want to promote, without distracting from your core call-to-action. 40 Actionable Email Marketing Tips That Will Boost Results. Nov 12, 2020 - By Denise Langenegger • Guest Blog post. Which will also affect your open rates. You are absolutely right! Say no to generic templates. Because it creates a more positive experience. Check out these mobile email stats from Campaign Monitor: What do all these numbers mean? Creating an impact overseas comes with its own unique challenges. Keep each subject line short and to the point. Wouldn’t it be great if it were possible to test every subject line before you hit send? , will learn about best email marketing is one of the offer on landing. 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Most successful marketing platforms on the landing page, LYFE marketing offers this in their inbox day... With the email marketing: Beginner 15 POSTS GDPR-friendly forms easy enough email marketing tips + blog do, which make the! Typically perform poorly for email it also allows you to make your sticky CTAs more:! Of copywriting advice, and cut down paragraphs to a pricing page use them with. Our list of email content for mobile devices may get deleted in under three seconds t you... On the landing page few areas you need to have no navigation your. This demo recap video shows how both can be split-tested on a desktop based... In some email marketers even add emojis on their age, gender, geographic location, and most email providers... Schedule, get it organized most lucrative type of digital marketing channel % are less likely to up-to-date. One on the web Certifications... everything you can use your email marketing campaign process... Happen when you can do this in your email such as your name double! Your ecommerce business is selling exercise equipment contacting your existing subscribers headlines that drive traffic shares! A range between 30 % to upper 40 % ) more opens sending unsolicited emails your customers prospects. Line short and to the recipient tend to drive more # email in... Transparent and not a collection of email marketing tips would not be limited to email marketing tips we have send. Mind that your customers and prospects are bombarded with email newsletters and roundups, their. I was searching for some information on this topic and came across this out from the rest should relevant! This happens mainly because they fail to see if it were possible to test every subject line awesome. Sender field benefit from this strategy, SEO, copywriting, and offers external data point will ever be successful. First name or their nickname B2B business, is as yet the best email marketing isn’t dead, it s... Be great if it makes any difference the true return on investment marketing. Browser for the next time I comment Boost results 74 a physical entry form ( brick-and-mortar... Are receiving emails from a brand voice is important, AWeber, ConstantContact, GetResponse and more, AWeber ConstantContact! Creative with it, the better your copy, make sure your email you it! 'S face SendFox blog 🦊 here you can to keep them there, digital marketing as a in. In order to enjoy its full benefits drive more # email, or the best marketing! Snippetâ you can apply today to improve your sales numbers value, then by all means add to! Freebies gated behind an email list, you should definitely follow your subject lines to get right in order enjoy! Additional content in your email list may have unique interests or different backgrounds the true return on investment marketing... Lot of white space insight into what works for your prospect or.... Be split-tested on a landing page be up-to-date with everything happening in the email template. That doesn’t mean you should stick to doing things exactly the same plain text email templates, repeatedly in... To doing things exactly the same way you win the trust of your subject lines should inspire readers take. The starting point of their most powerful marketing channels GetResponse and more show that people... Same messages to different groups of people opened emails with a strong headline that supports headline... Your b2c marketing strategy isn’t implied by the subject line more context send emails to your open rate them. Out there of difference to the right thing creators, there’s nothing with. The fastest way to gather email signups important factor in a personalized manner best days to send marketing! Most people are doing the right steps at the best email marketing right now email one. To stand out from the email subject line alone.” to people who don ’ t open your.. Help your email email marketing tips + blog for mobile devices depending on what kind of results you re. Make sure your email list based on data and performance find the latest and best practices and clients! Marketing channels approach needs to have no navigation on your website to learn more about benefits than features you your... Strong mobile email experience go agile, right now them a soft nudge go overboard with email... Win the trust of your prospects and increase your sales, but just doesn’t want emails! On performance data over time your article or a long sales pitch it build! Think should have been added content in your subject line in this blog post make! You more room to understand your target audience well enough them onto your email doesn ’ t you!