Launching a new product for your business is an extremely exciting time, but it’s also a lot of pressure to make sure you get it right. The call to actions and colours schemes are also handled particularly well. Sample Announcement Email of New Business. This helps to build anticipation and excitement for your product, and makes people want to know more. Brand it your way. Get inspired for your product launch email campaign by these 25 email design examples. Yeah, keep dreaming. Introduce a new product. This post will help you to come up with the product launch or new features announcement email design following the latest best practices. Subject Line: It’s here! It’s a very positive design that uses a column section that highlights the key points of what a reader needs to know using fun graphics and cartoons and detailed points to help everyone learn everything they need to know. It piques the curiosity of their readers in such a great way. However, for the best results, I recommend reading this whole post. Why it works: The secret sauce here is three words “NEW” and “Limited Edition”. Just go for the simple route and state what you have to offer to your customers and why the customers should definitely get one. Announce a New Product or Service • Letter Templates and Guide. So, creating new products that will increase customer satisfaction is what will help ensure that they keep old customers and gain new ones. This email is easy on the eye, which is great for readers, and it’s super scannable while containing a lot of information which is key to this email’s success. Do not try to be fancy and attempt to hook them into buying something before they even know you are making a sales pitch because it probably will not work. You may also like how to write a letter announcing a new product. In your new product announcement email, the first launch emails you want to be sending out to your customers are ones introducing that something new is coming, but without actually telling them what it is. Keyboard shortcut To create an email message, press CTRL+SHIFT+M. You might notice the squirrel on the middle-right of the email, and this is actually a GIF that goes from side to side, adding a visual movement element to the email. In a recent email from the young skincare brand Saltee, the subject line “Discover NEW from Saltee – first look!” is used. Before you can send the announcement email and get people to give you their money, you need to prepare. Capitalizing the word “new” might seem like someone is screaming at you, but it will get your attention, and that’s exactly the reason why they’ve done it that way. Writing this type of letter is not as easy as one would assume. The [product name] Body: Hi [Name] I hope you’re having a wonderful day! Promotion Email Announcement Template. Great product launch emails aren't just a fantastic way to sell more products. Goal: You want to connect with someone who doesn’t know you or your business. Announcement emails. These templates are made to keep the product/feature you are launching as the center point of the email. You can use these to launch products of an e-commerce store, Saas business, or online courses. Announcement emails are necessary especially in sending information about past or upcoming events, especially those concerning the recipients. coverlettersandresume.com Use email templates to send messages that include information that infrequently changes from message to message. Benchmark – It’s Time to be an Automation Pro. In this company launch announcement example, the brand JoLoves launches their new range of summer holiday themed scented candles, as well as hinting at and explaining their new Shot Candles, which haven’t been released yet. Write a great description of the product’s main features. So, when they think that they finally found something that will help them achieve that, then naturally they would want to announce it to their customers. Let’s start the tour, shall we? Personally, I’m not really sure of the point or purpose, but it does grab your attention and makes the email a bit more fun and engaging. Think about it like this; you will not exactly be able to sell a heater to customers who are already living in a tropical country now, would you? The audience will dictate the tone, content, and language of the announcement. This article is going to focus on how you are going to go about writing this type of letter for yourself. That’s the kind of image they’ve been able to create. Apple masters product launches every single time, which is why they get people queuing outside their stores for days in advance of a new release. I am starting a Digital marketing firm at [write place] and we will be inaugurating it in coming winters. Browse over 550 html email templates and select the most suitable to your business. How to write a new product announcement. All download links are found at the top of the page, so any die-hard Starbucks fans that are obviously just going to download the app can do so straight away, and overall this is just a smooth email that effectively gets the job done. One of the best practices is to use a single column layout for the new product announcement email template. Date of availability may be stated here. In your new product announcement email, the first launch emails you want to be sending out to your customers are ones introducing that something new is coming, but without actually telling them what it is. Havenly does an excellent job of this. A product launch email campaign generally consists of three stages. Looking into the email itself, you’ll see it’s very clean with nice graphics, but since the customers already know what this product is, because they voted for it, the CTAs are plentiful and clear, making it easy to convert into sales. In my case, when launching the User Growth Bootcamp, I took a less aggressive approach and only sent 1 closing email. 2: If not already explained, state when the product or service will be available and highlight its major features. Harry’s is a really powerful example of a product hype email. This means that announcing these new products is essential to making sure that customers are aware of what a business has to offer. All the information is clearly displayed, including the date and time of launch, and the availability of the devices; an essential feature when there’s such high demand for a product. Product Launch Email Subject Line: NEW The Limited Edition White Rollerball Pen by Ystudio. You have to remember to include how, when, and where they may be able to purchase the new product. It’s important to have a template that can quickly communicate a single, clear message to readers. It's not just one email announcing a new product; there is a lot of work that goes into creating a successful product launch campaign. At the very end of the email, we see some additional information to avoid future disappointment. Unveil your company news with an email announcement. Promotion announcement template – for new promotion offers. Remember the basics of writing and pitching a press release. This is basic, but by using the brand name, it tells a customer who the email is from and appears trustworthy. Email newsletter design. Also, these email announcement templates are accessible online and you can purchase and download them anytime and anywhere. Email inspiration. This helps to build anticipation and excitement for your product, and makes people want to know more. Our powerful editor makes it easy to match your brand to an email template. You can clearly see the boots as though they’re on display, like a work of art may be, making the boots look luxurious and tempting, which is great way to make people want to be a part of this and get their own. So, here are the things that you have to do in order to create a proper letter which announces a new product: If you do not know who your target audience is, then you will not be able to create the announcement for your new product. Get started for free. You have to make sure this happens so that those who might need your new product will learn that you are actually selling it in stores. Subject line: Help us welcome [new employee name] to the team! New feature release emails. When it comes to introducing your product to your customers, it’s all about making sure they’re excited and drawn into what you have to offer but presenting yourself in just the right way that makes them want to connect further. The email is very direct in the sense that it tells you to check your email is exactly two days, the imagery is crystal-clear and minimalist, and the whole experience of opening the email and seeing such clean content is a real treat to the eyes. Otherwise, there would be no point to you announcing the new product if your customers will not even know how they will be able to get their hands on it. Use It. The email they sent out is clean and easy and it instantly makes you want to learn more. Product launch announcement templates. You can go for the subtle route along the lines of, “Be the first to own this one-of-a-kind item!” or you can go for one that will attract customers by putting up promotions or special sales to those who are the first 100 to buy the product. You have identified your audience and you have shown them why the product is appealing and that they should acquire it as soon as they get the chance. Everything you need to build a healthy and active subscriber list, Use our drag and drop editor to create beautiful emails with just a few clicks, Great email deliverability and dedicated IPs for our frequent senders, Accurately measure and improve your email campaigns with advanced email analytics features, 10 New Product Launch Email Template Examples, Last updated: October 27th, 2020 at 08:46 am, Email Marketing for Restaurants: The Definitive Guide, Black Friday Email: How to Launch a Successful Campaign, 10 Ways to Write High Impact Reminder Email (with Examples), Best practices of Email Personalization (Definitive Guide). This product announcement email template was divided into 4 parts where different products were included. Katherine Rundell is a marketing expert and writer at Write My Assignment writing service. There’s no denying this Carbonmade launch email is incredibly fun and inviting to look at. Easily the longest email example on our list today, this game release email is highly visual and properly caters to its audience that wants to see the graphics of this game and almost be taken on a journey themselves into what the game has to offer. So, be sure that whenever you write a letter for your new product, you do so in a professional manner and follow the steps above to help you. Our generous Free Forever allows you to send email campaigns to up to 2,500 of your subscribers for free. How to write this letter: 1: Introduce the product or service with an enthusiastic statement. It is a minimalist email, with good use of limited brand-relevant color in some headings and details. Feel free to use these email templates for when your product goes live. Promotion Templates: These templates are great for running targeted segment offers, big sales, or store-wide promotions. Good product launch emails generally include an eye-catching subject line, photos of the product, text explaining what the product is and why it’s so great, and a call to action (CTA) with a purchase link. Every business knows that customers are the lifeblood of their success. Ouch. You’ve worked hard. A product launch announcement email is sent with the purpose of announcing the launch of a new product, new feature, new release, or an upcoming event related to a product.. As discussed above, it is a great way for (personal) brands to expose their new product or service to their already existing subscriber database, effectively increasing the traffic … Do not explain every aspect of the product; just provide enough information regarding the benefits the product offers or the reasons why customers should be interested in what this new product has to offer. Related post: Email Marketing for Restaurants: The Definitive Guide. New information can be added before the template is sent as an email message. A news alert or product announcement template. That’s something you can now avoid! Use an eye-catching layout and just enough details to make subscribers want to learn more—and act fast. 31 New Product Launch Email Template Examples. Cold outreach emails are messages you send to someone you don’t know, and with whom you have no other point of contact. It’s also worth thinking hard about which subject line you are going to use in your product launch email sequence. You’re already sold on your product. One email blast won’t make the sales pile up. This is a really seamless, clean, and gorgeous experience that doesn’t jump too much on information, but rather goes hard on the visuals. The 3 Key Components . But it isn’t boring either. 5 Introduction Email Templates Samples 1. Choose your colors. Free Valentines Day Facebook Post Template, Free Operational Plan For Project report Template, Free World Cancer Day whatsapp image Template, Free World Cancer Day Twitter Post Template, 2562+ FREE LETTER Templates - Download Now, 4 Considerations to Take Before Terminating a Contract. They're an opportunity to re-engage customers, explain the value of your new product or feature, and celebrate your team's hard work. Add your text, logo, and images. By using a mixture of graphics and headers, readers can quickly scan to see if anything jumps out at them and makes them want to read on. Starbucks’ new product announcement email is a great example of how to include a ton of helpful information in a single email but make it easy to navigate and not too overwhelming. It includes everything you need to have the correct format. If you’re short on time, check out our new product announcement press release template. Email design. It’s powerful language that really resonates with dog owners. 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